Who is Joseph Kony?

I saw this video someone shared on facebook this morning. My initial reaction was '30 minutes? This better be funny'. It isn't funny at all, but it is important and it is taking social media by storm.

Watch the video. Share the video. Sign the petition. It's a good cause! Joseph Kony is the number 1 most wanted man for war crimes against society, that's nutburgers!

I am in awe of how quickly this has spread. I'm sure people have tried similar tactics before without this kind of speedy success; albeit usually for marketing purposes for stupid things we will buy that we don't need. This morning I had never heard of Joseph Kony, and I am a frequent tumblr, twitter and facebook user. Tonight it is everywhere like wild fire. It's the amazing power of social media.